A project of a lifetime! And award winning as well. We shot and launched a social video with the legendary Martha Stewart where she is wearing nothing but an apron.
Why? Because the coffee she is drinking Green Mountain Coffee Roasters striped away all the artificial flavors, leaving nothing but the goodness. So we did the same, or at least Martha did.
THE RESULTS:
7,852,623,906 Total Earned Media Impression (500 million Projected)
434 Total Earned Placements
$1,005,773 Earned Media Value
5,867,731 IG Reel Views
147,265 IG Likes
11,702 IG Comments
https://www.instagram.com/reel/CiQADs6Akhq/
As the next-gen console war was heating up, Bud Light wanted to step in and cool things off. So with the help of a few visionaries (and a couple of beers), ENGINE SHOP developed the coolest console ever: the BL6. This self-cooling 6-pack-inspired system was ½ koozie, ½ console and ½ projector. It revolutionized the way gamers game and beer.
Oh and it also earned 241 placements — including Hypebeast, The Verge, PCMag, Engadget, and GameSpot — and garnering 185M+ impressions.
At Keystone, the only thing we take seriously is our beer and the downtime when we get to drink it. Which is why we created a campaign called Own The Stone that celebrates the Stone and doesn’t take itself too seriously.
In the Fall of 2014, FOX Sports 1 added even more Pac-12 and Big-12 football games to an already crowded Saturday schedule. The addition of these games was obviously not going to go over well with non-football-loving loved ones of football-loving fans. So FOX Sports apologized.
Raise heck. Go buckmild. Party some of the night long!
Gone are the days of going hard. Here are the days of going Hard-ish. Henry's Hard Soda, targeted to the forgotten Gen-Xers, is a delicious adult beverage made with natural flavors, alcohol, and real cane sugar. And just the right amount of each, because hey, we know you have stuff to do tomorrow.
Cannes Grand Prix, Silver and Bronze Lion winner,Take It from a Fish is a first-of-its-kind digital and social awareness campaign developed on behalf of AstraZeneca. Its purpose: to educate folks on very high triglycerides, but in a thought-provoking, entertaining and sharable way. And who knows more about the benefits of fish oil then, well, fish? To bring it to life, we highlight the banter between two Striped Bass—Sal and Marty—who discuss the merits of exercise and a healthier diet, as well as some other rather inane stuff.
GoGo squeeZ is best known for being the applesauce snack of choice for the under-6 set. Enter GoGo squeeZ Active. An aged-up electrolyte-packed sports snack designed to replenish.
From film, social, digital, & print to a full on influencer campaign, we kept the active the fun going in 2024.
Let’s be honest, trying to be your best, healthiest self at all times isn't easy. And when it comes to living healthy and staying fit, our choices of heavy tasting and calorie filled alcoholic drinks don’t exactly make it any easier.
But with under 95 calories in each bottle, Henry’s Hard Sparkling helps you make the ultra light choice.
This people-powered experiment asks people how much money they think they'll need to retire. For a lot of people, the results were pretty surprising.
Helped launch a comprehensive brand campaign that focused on how New York Life can help consumers perpetuate the good in their own lives. We used found footage along with “Life Lesson’s” to help deliver our message and spread the good.
The icon
I’ve had the pleasure to be able to write some of the iconic product attribute-related stories on the labels of Vitaminwater bottles. Here are a few of them.
Foot Locker’s “Merry Kicksmas” campaign shows what happens when enthusiasm beyond reason about sneakers meets the holidays.
And Foot Locker takes kids Back To School with their “Class is in Session” in-store, print, digital and TV campaign.
A great project for a great cause. I was honored to be asked to write scripts for three crucial initiatives of the World Food Program: Feeding the Future, School Meals and First 1000 Days.
Reebok used to be a major player in NFL apparel. We did some funs spots during that time.
Some other fun stuff I’ve made over the years.
