TAKE IT FROM A FISH
Cannes Grand Prix, Silver and Bronze Lion winner,Take It from a Fish is a first-of-its-kind digital and social awareness campaign developed on behalf of AstraZeneca. Its purpose: to educate folks on very high triglycerides, but in a thought-provoking, entertaining and sharable way. And who knows more about the benefits of fish oil then, well, fish? To bring it to life, we highlight the banter between two Striped Bass—Sal and Marty—who discuss the merits of exercise and a healthier diet, as well as some other rather inane stuff.
The web and mobile sites served up a range of healthy-living tips, including Fish Slaps for those who need a more in-your-face wake-up call regarding their health.
Our Twitter handle--@fromafish--tells the whole triglyceride truth & nothing but the triglyceride truth, so help him cod.
It got great PR and earned attention. People talked.
