As the next-gen console war was heating up, Bud Light wanted to step in and cool things off. So with the help of a few visionaries (and a couple of beers), ENGINE SHOP developed the coolest console ever: the BL6. This self-cooling 6-pack-inspired system was ½ koozie, ½ console and ½ projector. It revolutionized the way gamers game and beer.

Oh and it also earned 241 placements — including Hypebeast, The Verge, PCMag, Engadget, and GameSpot — and garnering 185M+ impressions.