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As the next-gen console war was heating up, Bud Light wanted to step in and cool things off. So with the help of a few visionaries (and a couple of beers), ENGINE SHOP developed the coolest console ever: the BL6. This self-cooling 6-pack-inspired system was ½ koozie, ½ console and ½ projector. It revolutionized the way gamers game and beer.
Oh and it also earned 241 placements — including Hypebeast, The Verge, PCMag, Engadget, and GameSpot — and garnering 185M+ impressions.
BL6 / Print
BL6 / Comparison
BL6 / Tim1
BL6 / Tim
BL6 / Hypebeast
As the next-gen console war was heating up, Bud Light wanted to step in and cool things off. So with the help of a few visionaries (and a couple of beers), ENGINE SHOP developed the coolest console ever: the BL6. This self-cooling 6-pack-inspired system was ½ koozie, ½ console and ½ projector. It revolutionized the way gamers game and beer.
Oh and it also earned 241 placements — including Hypebeast, The Verge, PCMag, Engadget, and GameSpot — and garnering 185M+ impressions.