Creative Director / Copywriter
Fall Naturale

Green Mountain Coffee

A project of a lifetime! And award winning as well. We shot and launched a social video with the legendary Martha Stewart where she is wearing nothing but an apron. Why? Because the coffee she is drinking Green Mountain Coffee Roasters striped away all the artificial flavors, leaving nothing but the goodness. So we did the same, or at least Martha did.

THE RESULTS:
7,852,623,906 Total Earned Media Impression (500 million Projected)
434 Total Earned Placements
$1,005,773 Earned Media Value
5,867,731 IG Reel Views, 147,265 IG Likes, 11,702 IG Comments

https://www.instagram.com/reel/CiQADs6Akhq/